More influences.

I love this video by Radio head. The teqhniques used are something that could be re-created, using split screening and slow motion. I perticurarly like the effect used at 0.56, this is very effective and something that could be re-created using the teqhnique of cross fading shots. However I don't think the use of back and white would be suitable for my video.

 

 

In this video I love the use of images to create a mood, this is something that I want to create in my video. As i'm hoping to use a more abstract style, creating images that suite the mood of the song would be good.



Although my video will not have a large performance element to it, I think the use of actors who suite the genre of music are very important. These are some influential photo's.

The song I have chosen is called 'tesselation' I looked up the meaning of this, and it is a repeating pattern with no gaps in it.


 

Codes and conventions of music video's.

Music video's are a combination of audio and video, they are made to promote and accompany and audio track that an artist has made. They are designed uniquily to the video in order to compliment it, and give the video a different aspect. This can help keep fan's interested and also attract a new audience.

There are different styles of music video's that can be used for all genre's.

Performance- These video's involve the artist, or a hired actor performing to camera. It does not have to include a story line, and often just acts as a demonstration of how the band is set up, or what feel the artist would like the band to have. These are often modeled on live performances.
Example;

Narrative- Can be the the artist, or a hired actor. But involves the use of a story line to accompany the video, or story line. This can be in keeping with the meaning behind the lyrics to the song, or a completely unrelated story line that will compliment the sound/genre of the music rather then the meaning of lyrics.
Example;
 (This video could also class as a Cameo video, as The artist Ed Sheeran features as part of the narrative, but does not perform or speak.)

Abstract-  These video's often involve fast montage editing, and contain images and clips of video that are completely unrelated to the lyrics of the song. These video's can often feel slightly surreal, and have a larger feel of freedom to them. These video's often suite artists that are trying to portray an image of laid back 'coolness'.
Example;
Animation- Could be a narrative animation, or abstract. But there are no human actors and is normally done by computer animation, however they can also be done by methods such as stop motion.
Example; 

Editing and sound.

The editing element of a music video, is one of the most essential parts. It can make or break a video. In terms of matching lip syncing to the track, and cutting shots to the beat of a song.
Eg;
- Jump cutting
- fading shots
- Montage editing
- Split screens
- diejetic/none diejetic sound.

Mise en Scene. 

This includes props, clothing/costume and location.
Costume, setting and props can have an over whelming effect on a music video. It can effect the mood, the 'stylistic' element of a video and how it is perceived by the audience.
Outfits can be used to represent the personality of the performer, or the feeling the want to convey to the audience. This also applies for location and props.

Camera.

The style of the music video, always ties in with the type of camera work that is used.
Hand held camera work is something that is often used in less structured, alternative video's. Other examples of camera shots are;
- Establishing shot
- Low angle
- High angle
- Extreme close up
- Pan/Tilt.

All of these codes and conventions come together in a music video to create support for the genre of music, and the type of video.

Influential texts

Here are three media texts that I think will influence some interesting audience feedback. They relate with the song that I have chosen, in terms of image and genre. Hopefully I will be able to establish some audience feed back as to whether my ideas for my music video will match audience expectations of the genre.

1) What genre of music do you imagine when you look at this band photo?

2) What mood is created when you look at this image?
3)  Do you think the image of this band is something that would influence you to listen to their music?

Alt-J photographed here as a band, with their signature 'triangle' logo on  display.

Alt-J-Tessellate; Official track. 

For my second piece of inspiration, I am simply using the song. This is because it has a very interesting sound, that should easily conjure up images in people's heads as to what the song makes them think of.

1) What mood does this song put you in, what does it make you feel?
2) What images pop into your head when you hear this song.
3) What genre would you class this song as been?
4) What about this song do you like and dislike?

5) Would you imagine this song to have a abstract, performance of narrative music video with it?

Crystal Castles-Courtship Dating; Official music Video.

For my third inspirational text, I wanted to use a music video that classes as the same type of genre as my chosen song. I think this would be a good idea because music of the same type of genre normally have stylistic video's that match the genre. This video is something that I find keeps me interested and in very typical of the indie/alternative genre. Although it may also include a punk/rock element to it, which would be interesting to see if it would make people think of my chosen song and how I could incorporate this into my own video.

1) Do you find this video interesting to watch?
2) When watching this video do you feel that it matches the style of the song?
3) Do you like the effects that have been used in this music video?
4) What do you like most/least about this video?
5) Could you imagine the effects/editing, been used as an inspiration for my chosen Alt-J song?

As-A2 Media Transition.

-Work in a group of 3/4 people to plan and produce two short sequences:
- 1 short film sequence of continuity editing.
- 1 sequence of montage editing to music.
 (Duration of both sequences : 30 second min, 1 min max each, two minutes in total.)

-Set up my individual A2 coursework blog and choose your course work brief.
-Gather evidence, research into the conventions of your chosen breif.
-Give a short group presentation in which I show my finished sequences, and each present an over view of the research into your chosen brief for your A2 coursework portfolio.