I love this video by Radio head. The teqhniques used are something that could be re-created, using split screening and slow motion. I perticurarly like the effect used at 0.56, this is very effective and something that could be re-created using the teqhnique of cross fading shots. However I don't think the use of back and white would be suitable for my video.
In this video I love the use of images to create a mood, this is something that I want to create in my video. As i'm hoping to use a more abstract style, creating images that suite the mood of the song would be good.
Although my video will not have a large performance element to it, I think the use of actors who suite the genre of music are very important. These are some influential photo's.
The song I have chosen is called 'tesselation' I looked up the meaning of this, and it is a repeating pattern with no gaps in it.
Music video's are a combination of audio and video, they are made to promote and accompany and audio track that an artist has made. They are designed uniquily to the video in order to compliment it, and give the video a different aspect. This can help keep fan's interested and also attract a new audience.
There are different styles of music video's that can be used for all genre's.
Performance- These video's involve the artist, or a hired actor performing to camera. It does not have to include a story line, and often just acts as a demonstration of how the band is set up, or what feel the artist would like the band to have. These are often modeled on live performances. Example;
Narrative- Can be the the artist, or a hired actor. But involves the use of a story line to accompany the video, or story line. This can be in keeping with the meaning behind the lyrics to the song, or a completely unrelated story line that will compliment the sound/genre of the music rather then the meaning of lyrics.
Example;
(This video could also class as a Cameo video, as The artist Ed Sheeran features as part of the narrative, but does not perform or speak.)
Abstract- These video's often involve fast montage editing, and contain images and clips of video that are completely unrelated to the lyrics of the song. These video's can often feel slightly surreal, and have a larger feel of freedom to them. These video's often suite artists that are trying to portray an image of laid back 'coolness'.
Example;
Animation- Could be a narrative animation, or abstract. But there are no human actors and is normally done by computer animation, however they can also be done by methods such as stop motion.
Example;
Editing and sound.
The editing element of a music video, is one of the most essential parts. It can make or break a video. In terms of matching lip syncing to the track, and cutting shots to the beat of a song.
Eg;
- Jump cutting
- fading shots
- Montage editing
- Split screens
- diejetic/none diejetic sound.
Mise en Scene.
This includes props, clothing/costume and location.
Costume, setting and props can have an over whelming effect on a music video. It can effect the mood, the 'stylistic' element of a video and how it is perceived by the audience.
Outfits can be used to represent the personality of the performer, or the feeling the want to convey to the audience. This also applies for location and props.
Camera.
The style of the music video, always ties in with the type of camera work that is used.
Hand held camera work is something that is often used in less structured, alternative video's. Other examples of camera shots are;
- Establishing shot
- Low angle
- High angle
- Extreme close up
- Pan/Tilt.
All of these codes and conventions come together in a music video to create support for the genre of music, and the type of video.
